TOOTHPASTE SQUEEZER

Selahatin is introducing the future of oral luxury. With a series of whitening toothpastes, mouthwashes and oral sprays the brand has the ambition to elevate the emotional experiences of everyday ceremonies.The brand was born from a crisis. Before the age of 30, founder Kristoffer Vural had a stroke that left him paralysed and hospitalized for a year. The stroke made his senses more responsive to scent and taste. It also highlighted the importance of everyday rituals. The brand has been nominated in Wallpaper Design Awards, named “one of the best grooming brands in the world” by GQ, called “the world’s most sophisticated toothpaste brand” by Monocle Magazine.