DGAF

BORNTOSTANDOUT is the first Korean niche brand, founded in 2022 by Yoon Lin.The brand's ideology is rooted in breaking commonly accepted norms and standards, which is clearly reflected in the names and visual designs of its perfumes.Yoon Lin is directly involved in the perfume creation process, crafting stories, imaginative dreams, or memories from his past. This collaboration enables perfumers to create scents that accurately convey his vision.BORNTOSTANDOUT perfumes are designed for free-spirited individuals or those who aspire to be free.