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LabSolue is a brand born from the unique combination of Italian traditions and innovations. Its products, created by world-renowned perfumers, blend natural ingredients with chemical compositions.
Italian Heritage
The brand’s history began in 1940s Milan when Vincenzo Martone founded the pharmaceutical company Marvin. Initially, the company produced only pharmaceutical products but later expanded into perfumes and skincare.
Vincenzo’s son, Roberto Martone, went on to establish ICR (Industrie Cosmetiche Riunite) based on Marvin’s laboratory. ICR collaborated with renowned brands such as Versace, Bvlgari, Ferragamo, Roberto Cavalli, and others.
Continuing the family tradition, Vincenzo’s grandchildren, Giorgia and Ambra, founded LabSolue in 2013. The brand name “LabSolue” is derived from “Laboratory” and “Absolute,” symbolizing the perfect harmony of technological precision and natural ingredients.
The World’s First “Perfume Hotel”
One of LabSolue’s laboratories is located in Milan at the Magna Pars Suites Hotel, known as the world’s first perfume hotel. This unique venue is a fusion of a high-end hotel and a perfume museum.
Guests at Magna Pars Suites Hotel can explore and purchase ready-made products or create a personalized scent with the help of an expert. This space is designed to make the art and science of fragrance crafting part of everyday life.
Products and Fragrances
LabSolue’s products are made from natural ingredients and include 39 fragrances inspired by notes of wood, flowers, and fruits. The perfume bottles feature handwritten labels, reflecting a design that honors Marvin, the pharmaceutical company from which LabSolue traces its roots.
The LabSolue collection includes perfumes, skincare products, scented candles, and diffusers.
If you’re looking for a fragrance that blends tradition and innovation in perfect harmony, explore LabSolue’s offerings on our website.