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What happens when avant-garde brands join forces to create new fragrances?
Collaborations in the world of perfumery are rare and exciting events. In 2024, the Korean and Dutch niche perfume brands, BORNTOSTANDOUT and Fugazzi, came together with a shared vision to create two unique scents: FUGAZZI by BORNTOSTANDOUT® and BORNTOSTANDOUT® by FUGAZZI.
This collaboration embodies the distinctive styles of both brands, which is reflected in the alluring and multi-layered compositions of the fragrances.
FUGAZZI by BORNTOSTANDOUT
Inspired by the theme of forbidden love, FUGAZZI by BORNTOSTANDOUT presents a bold, mysterious, yet simultaneously delicate composition.
- The top notes open with a soft, creamy milk accord, enhanced by the vibrant citrus brightness of grapefruit and mandarin.
- The heart notes introduce a powerful, mystical touch of cumin, adding depth and a unique character to the fragrance.
- Finally, the base notes unfold with the sweetness of vanilla, the resinous warmth of styrax, and the elegance of musk, leaving behind a refined, long-lasting, and memorable trail.
BORNTOSTANDOUT by FUGAZZI
BORNTOSTANDOUT by FUGAZZI is dedicated to second love—an emotion that is more conscious, complex, and intense than first love.
- The top notes burst with the lively and luminous scents of bergamot and geranium, giving the fragrance an energetic character.
- In the heart notes, a blend of rose and pepper adds a deeper and more sensual dimension.
- The base notes reveal a rich and lasting impression with cedarwood, tobacco, leather, and amber, creating a warm and sophisticated scent.
When Two Visions Unite
BORNTOSTANDOUT and Fugazzi, two distinct brands, share a passion for creativity, unconventional approaches, and the art of crafting innovative fragrances.
Fugazzi aims to tell stories through scent, evoking emotions and transporting us through time. Meanwhile, BORNTOSTANDOUT’s perfumers strive to create fragrances that help each individual express their personality in the most authentic way.
Their mutual interest in using fragrance as a medium for storytelling and emotional connection is what brought these two brands together. This collaboration demonstrates how different olfactory aesthetics can merge to create something entirely new and exciting.
If you’re looking for something extraordinary, refined, and experimental, these two perfumes are a must-try.
But the question remains—which scent will captivate you more? The thrill of forbidden love or the depth of a second love?